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Article: Why I'm Shopping at GAP Again...

Why I'm Shopping at GAP Again...

I have to admit—I’m in a full-blown Gap renaissance. I used to shop there all the time when I was styling fashion shows, but honestly, I hadn’t been back much in the past decade. That changed when I rediscovered their Supima cotton T-shirts. Now, I’m hooked.

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They have just the right balance of softness and structure, and somehow—magically—they don’t come out of the drawer a wrinkled mess. From there, I moved on to the super-soft pull-on jeans I’ve been posting about nonstop these past few months. They were literally my number one bestseller to you guys. I’m actually sad they’re out of stock right now!

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Gap’s been around forever, but lately it feels like they’ve hit this sweet spot: classic meets fresh, without chasing every trend—which feels true to their roots as a brand.

(Side note: Did you see they partnered with travel brand BEIS? Genius move.)

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Anyway, as a shopping expert—and a super particular one at that—you never quite know what you're going to find when you walk in or log on. And honestly? That’s exactly what keeps me coming back.

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