It’s Official: We're at Target!
You told me what wasn’t working. I listened.
Eseley was built from years of listening — what you loved, what you wished was different. I started noticing the same frustrations coming up again and again, so I took that feedback and built something better. And more affordable.
The truth is, I've been quietly working on this for three years — long before I ever thought I'd be a mom. Testing, reworking, sweating the small stuff. All the little things we deal with while getting ready, packing, moving through life. I was dealing with them too.

So I focused on function first. Not more features for the sake of it—just the right ones. The kind that make things easier without you having to think about it.

And just as important—it had to feel better than it costs. Because good design shouldn’t feel out of reach.

That’s why launching at Target matters so much. It means more of you can actually experience products that are function-first & thoughtfully designed for real life.

This is something we built together. And we're just getting started!! BTW the name eseley is the last 3 letters of my last name, and the last three letters of my husband, Matts last name which now is our daughters last name. The below is us, pre-baby in Minnesota for our Target presentation in March 2024 when it was all truly just a dream.
So much more to come! When you’re looking for that one thing that fixes that one everyday annoyance, I hope you think of eseley. Thank you for supporting my small business, little Lindsay would never believe this happened!!

Shop Collection on Target

Shop Collection on Target







